The second email, the goodwill email, was constructed keeping in mind Jerz and Bauer's conventions, along with Campanizzi's (no date) advice on goodwill messages. The message remains clear and simple, but gives praise so that the person with the good idea and presentation receives direct praise for her efforts. In addition, the email highlights the connection between this positive contribution of Ms. Johnson and her performance review, which provides incentive for her to continue with her excellence contributions to the company.
In both emails, vocabulary is kept simple, and there is no jargon used that the reader would not understand. It is important to keep the English simple, especially in situations like the first email where the email is being sent to an entire department. In both emails, the text is short and to the point. This helps...
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